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Zur Schwäbischen Jungfrau

Vienna

Copyright: Brian Logan Photography/shutterstock
DESTINATIONS austria vienna Shopping Zur Schwäbischen Jungfrau

Zur Schwäbischen Jungfrau

The store Zur Schwäbischen Jungfrau has been Vienna’s number one source for sophisticated textile and quality fabrics. This is Europe's oldest clothing shop and almost every item sold in the three-floor store can be customised at the moment. One of their hand-embroidered centrepieces makes for a unique souvenir.

Useful Information

  • Address: Graben 26, District 1, Vienna
  • Email: office@zsj.at
  • Phone: +43 1 535 53 56
  • More Info: zsj.at
  • Address: Mon–Sat 10am–6pm, Sun closed
  • Address: Underground: U1, U3 (Stephansplatz)
  • More Info: www.facebook.com/schwaebische.jungfrau

Shopping

An original souvenir for friends at home or a pretty memento for yourself: shopping is an essential part of any stay in Vienna. From the many colourful markets and shops filled with countless mouth-watering Viennese specialties to design boutiques and luxury shopping experiences: whatever is your budget you'll find a sweet gift to bring back with you.

Kärntner Straße Copyright: Arcady/shutterstock
Kärntner Straße
The route along Kärntner Straße, running from the Vienna State Opera to Stephansplatz is the most popular shopping street in Vienna. This high-street mainly hosts big international brands, but on its side streets some shops of local specialities can still be found. Stop by at Steffl department store with its luxury designers and fabulous panoramic …
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Mariahilfer Straße Copyright: Babaroga/shutterstock
Mariahilfer Straße
The longest shopping street in Vienna, Mariahilfer starts close to the Ringstraße and goes up until Westbahnhof railway station. In between, department stores, large branches of the European clothing chains, home decor stores and street cafes can be found. There are plenty of small boutiques in the side streets which offer some great, more …
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Naschmarkt Copyright: Johannes Rigg/shutterstock
Naschmarkt
Vienna Naschmarkt, on the plateau above the Wien River, is an absolute must for any visitor to Vienna. Shoppers can find a huge selection of fresh fruit and vegetables, fish, meat, spices and exotic specialties from many countries, such as Italy, Greece and Turkey in the 123 fixed stands along a 1.5 km walk. …
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Altmann & Kühne Copyright: Markus Mainka/Shutterstock
Altmann & Kühne
Around 50 types of the finest pralines have been on offer here since 1928, making ideal souvenirs for any visitor to Vienna. The Viennese confectioner’s handmade specialty is known as Liliput confectionery and it is still made according to an original …
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Kohlmarkt & Goldenes Quartier Copyright: Arcady/shutterstock
Kohlmarkt & Goldenes Quartier
The luxury shopping area Kohlmarkt offers flagship stores for major brands. Having once housed the Royal Court's appointed jewellers, Kohlmarkt still sticks to the legacy with shimmering windows by famous brands and traditional Viennese jewellers. The neighbouring Goldenes Quartier is a modern shopping area located at the core of Vienna Old Town and packed with …
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Flea Market at Naschmarkt Copyright: cottonbro studio/pexels
Flea Market at Naschmarkt
There is a flea market taking place every Saturday between 6:30 am and 2 pm at Vienna’s Naschmarkt. This is the largest market of this type in Vienna and one of the best in Europe; framed by the stunning Art Nouveau buildings surrounding the square one can expect to browse for hours among …
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Augarten Porcelain Flagship Store Copyright: Paul Atkinson/shutterstock
Augarten Porcelain Flagship Store
Founded in 1718, the Vienna Porcelain Manufactory is the second oldest in Europe. Now, as then, porcelain is made and painted by hand. This makes each piece unique. You can buy one of the artworks that are on display or ask for luxury, personalised porcelain items. The Porcelain Museum is located in a wing of …
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Mühlbauer Hat Manufacturer Copyright: SvitlanaR/Shutterstock
Mühlbauer Hat Manufacturer
Mühlbauer is a world-famous family run factory creating prime-quality design hats since 1903. All pieces are unique and hand made: new collections come out every season and they ship customised hats worldwide. Their trendy headgear includes gems such as feather pillbox hats made of satin and extraordinary palm fibre …
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Karmelitermarkt Copyright: Martin Lostak/unsplash
Karmelitermarkt
Karmelitermarkt is one of the oldest markets in Vienna. Located in a picturesque square, it's smaller and less crowded than popular Naschmarkt but it has at least as much to offer. Just a short distance from the Old Town, the area has recently been revamped with young and buzzing bistros and artists shops. On Friday …
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Hamtil & Söhne Copyright: Luke Porter/unsplash
Hamtil & Söhne
If you're looking for the best souvenir to buy in Vienna, Hamtil & Söhne should be your first choice. The focus is on high-quality design, original gift and authentically Viennese …
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Zur Schwäbischen Jungfrau Copyright: Brian Logan Photography/shutterstock
Zur Schwäbischen Jungfrau
The store Zur Schwäbischen Jungfrau has been Vienna’s number one source for sophisticated textile and quality fabrics. This is Europe's oldest clothing shop and almost every item sold in the three-floor store can be customised at the moment. One of their hand-embroidered centrepieces makes for a unique …
Read more
Ringstrassen-Galerien Copyright: Monkey Business Images/Shutterstock
Ringstrassen-Galerien
Integrating old and contemporary architecture, Ringstrassen-Gallerien is a shopping centre with 60 shops, 6 restaurants and a large supermarket located just in Vienna city …
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Gerstner K.u.K. Hofzuckerbäcker Copyright: Rick Govic/unsplash
Gerstner K.u.K. Hofzuckerbäcker
A former Imperial patisserie and confectionery, Gerstner has a stunning shop at the ground floor of Palais Todesco selling the best of Viennese pastry-making tradition. Here you will find the finest handmade delicacies, such as cakes, truffles, cupcakes, petit fours and …
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Lindengasse Copyright: Maxim Kamynin/Shutterstock
Lindengasse
A narrow side street close to the major street Mariahilfer Straße and just at the core of the creative district of Neubau, Lindengasse has evolved into a centre for emerging fashion designers, with a large number of small boutiques lined along the street selling independent fashion, rare sneakers, creative children clothing and …
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Blühendes Konfekt Copyright: Shebeko/Shutterstock
Blühendes Konfekt
The "blossoming confections" by artist-chocolatier Michael Diewald are unique. In his workshop in the 6th district, he crafts beautiful chocolate treats decorated with wild fruit, herbs and dried flowers. Chocolate and marzipan are organically sourced, while the berries and aromas come directly from the Viennese Woods. In the shop customers will find a selection of …
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MQ Point Copyright: sq lim/unsplash
MQ Point
The MQ Point is more than a museum shop: you’ll find unusual gifts, a selection of unique design and local fashion to bring back home with you. Cups, bags, buttons and T-shirts with humorous prints are some of the changing items on …
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Brunnenmarkt & Yppenplatz Copyright: Muellek/shutterstock
Brunnenmarkt & Yppenplatz
Yppenplatz has turned into one of Vienna’s most hip and eclectic districts. The area is home to many artists' shops and independent boutiques, some of the city's most appreciated eateries and to lively and cosmopolitan markets. With its 170 market stalls, Brunnemarkt is one of the biggest permanent markets in Europe: local farmers and …
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Gumpendorfer Straße Copyright: Ollyy/Shutterstock
Gumpendorfer Straße
The area around Gumpendorfer Straße, between Naschmarkt and Mariahilfer Straße, offers plenty of galleries, interior design shops, cosy cafes and independent fashion boutiques. A lively and creative atmosphere permeate Gumpendorfer Straße and dining opportunities abound here, making it a popular place to head to in the …
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Zuckerlwerkstatt Copyright: Elena Schweitzer/Shutterstock
Zuckerlwerkstatt
The Zuckerlwerkstatt candy shop, located just in the heart of Vienna, produces handmade candies following century-old recipes and traditional techniques. The making of this sugary artworks can be attended everyday at the open-view kitchen or learnt during one of the workshops. Popular with both locals and tourists are the traditional Austrian silk candies: pillow-shaped and …
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Lena Hoschek Copyright: Creative Lab/Shutterstock
Lena Hoschek
The world-famous Austrian fashion designer Lena Hoschek has created her very own style that can be found for sale at the her flagship store in Spittelberg. Inspired by the 1950s, with classic cuts and pin-up silhouette, Hoschek's original interpretation of vintage outfits has gained the attention of many international celebrities, who has prised the feminine …
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Vienna Silver Factory Copyright: OksanaSheliag/Shutterstock
Vienna Silver Factory
Right in the city centre, a boutique belonging to Vienna Silver Factory, which has over 100 years of tradition attracts visitors with numerous silver products from both classics of the Viennese silversmith art and modern design. The meticulously crafted silverware are part of the city's cultural history and visiting the boutique, even if you're …
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